are marketers still ignoring the 50+ demographic?

While marketers do continue to specifically target the “youth of America” — those who are between 18 and 34 — there seems to be a change in the wind . . .

how necessity became the mother of creativity

I know I should make up a much more interesting story. But, the truth is this: after a five mile run last week in Central Park with Gunther the Wonder Dog (our beloved rescued Brittany), while walking home, yakking it up on the phone with a girlfriend–holding the iPhone in one  hand and Gunther’s leash … Continue Reading